Stanislawski & Co
San Gabriel Valley Economic Partnership
Organization works to retain, expand and attract businesses to area
The geographic region of the Partnership covers about
400 square miles of eastern L.A. County. The region is bordered by the
San Gabriel Mountains on the north, the cities of Pasadena, Monterey
Park and South Pasadena board on the west, the crest of the foothills
that run parallel to the Pomona (60) Freeway on the south and the Los
Angeles/San Bernardino county line on the east. Major stakeholders in
the Partnership include most of the 30 incorporated cities in the Valley,
along with major businesses, telecommunications, utilities and chambers
According to Frank Marquez, president and chief executive
officer, the Economic Partnership is the single organization in the
region with the mission to support economic growth and create employment
opportunities in the San Gabriel Valley for the mutual benefit of businesses,
cities, chambers of commerce, academic institutions and its residents.
Our message of We Have It All! will
continue to be used in 2001 and upcoming years to market the San Gabriel
Valley, Marquez pointed out. We will continue to promote
our excellent resources nationally renowned educational institutions,
qualified workforce, unparalleled transportation infrastructures, diverse
industry clusters and world-class entertainment venues. These attributes
will allow us to outpace other regions in this increased competitive
environment in the new millennium.
In addition, the Partnership will strive to be the
unifying entity in collaborating with the Council of Governments to
encourage all our cities to look at regional governance to address major
issues, Marquez said.
In April of 1999, the Partnership embarked on a two-year,
$2 million marketing campaign geared toward creating a positive image
of the Valley and promoting its attributes in order to attract businesses
and investments in the region. The Partnerships member stockholders:
Bank of America, Verizon Communications, Southern California Edison,
the city of Pasadena, Fairplex and the city of Azusa funded the campaign.
Under the theme, The San Gabriel Valley: We Have
It All!, the emphasis is on the qualities that make the Valley
a unique place. This message is distributed through billboards, direct-mail
postcards, street banners and other promotional items and newspaper
advertising. The campaigns message points out manufacturing opportunities,
a solid workforce, a central location for meetings and conventions,
individual and unique residential communities. The area is also the
home to nationally renowned institutions of higher learning including,
excellent community colleges and Caltech, Claremont Colleges, Cal State
LA, Cal Poly Pomona and the University of La Verne.
The San Gabriel Valley has always been a manufacturing
stronghold especially in the area of food processing, electronic components
and medical devices. Because of its excellent workforce and available
space for business relocation and expansion, a great deal of opportunities
exist for both large and small manufacturers as well as other types
of businesses, Marquez said.
The Partnership has a very active Business Assistance
Program, which provides individualized, one-on-one support to businesses
located in or planning to relocate to the Valley. We assist in areas
such as site location, permit assistance, hiring and training resources,
and tax credit programs basically any issue or concern a business
may incur. We are the experts at knowing who the experts are
and that saves the business time and money in accomplishing their goals,
The Economic Partnership traces its roots back to August
of 1990 when it was incorporated and known as the San Gabriel Valley
Commerce and Cities Consortium, a coalition of public and private sectors
working to sustain and grow the economic base of the Valley.
Earlier, in the late 1980s, Alhambra, Monrovia and West
Covina city managers had met to discuss the ability of the Valley to
maintain its current employment and economic base as well as its capability
to adequately meet the future needs of the Valley.
The city managers and local developers were concerned
of a potential economic decline because the Valley did not have a real
image and was referred to as the other Valley to distinguish
it from the more recognizable San Fernando Valley. Subsequently, the
city managers presented the issues at a meeting of the regions
City Managers Association and suggested that a study be undertaken
to evaluate the Valleys image and - if necessary - to strengthen
it. Member stakeholders donated $5,000 each to undertake the study.
Today, the studys conclusions provide the basis
of the marketing campaign to make known the Valleys strategic
location, excellent infrastructure, diverse culture, cities progressive
attitude to welcome businesses and facilitate improvements for higher
quality of life.
The San Gabriel Valley Economic Partnership is at 4900
Rivergrade Road, Suite A310 in Irwindale.
By Clarice Prittie